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the art of content curation

How To Curate Content For Fun and Profit

Content curation is the collecting and sharing of relevant content from around the web. That’s right, you don’t have to create everything yourself! How cool is that? It’s already there, it’s perfect for your audience, and you get to show how smart you are by sharing it. The first rule of content curation is to […]

geranium oil

Geranium, The Antidote To Overdrive

The present moment is the place to be these days. The trend toward centering and ease… it seems every where you look, hard-driving habits are being replaced by kinder, gentler ones, and adopted by unlikely candidates. Meditation is practically becoming mainstream, no longer a pastime of hippies and gurus. Health and fitness experts are suggesting that time […]

blog worth sharing

How To Make A Blog Worth Sharing

You, dear one, have something worth sharing. You might even be one of those lucky people who have a lot of things worth sharing! Lately I’ve been paying attention to all the people who share of themselves purely out of passion, generosity, or a call to service. Because they are lit from the inside, they […]

does green really get it clean

Green Cleaning: Does “Green” Really Get It Clean?

Plus: An Amazing, Accidental Cure For Fruit Flies! Before last week, I never really believed that green cleaning products actually worked. Oh, I suppose I believed that they cleaned “well enough,” just not enough for my house. If you don’t get that assault to your nose membranes when you walk in your “clean” house, then […]

missing Blue Tansy essential oil

Young Living’s Integrity Problem

I want to work with a company that tells me the truth. Young Living’s business model means I’m sharing it with people I know and like, people who trust me. I’ve been using Young Living Essential Oils for a year now, and I’m really thankful it doesn’t resort to tricks to keep its customers and […]

negative to positive in two seconds

The Two Second Trick That Turns Negative Thoughts Into Positive Thoughts

Do you see a glass half full or half empty? Supposedly, your answer reveals whether you are a pessimist or an optimist. If it’s true that the words you choose reveal your true thoughts and sentiments, “half full” means the level is rising, so you must be one who expects great things — an optimist. […]

change your outlook

5 Things That Make Editing The Ugly First Draft Easier

Ok you’ve scratched out a first draft. And oy, is it ugly! The concept of “The Ugly First Draft” was documented well by Ann Handley in Everybody Writes. It’s a concept all writers can appreciate; though first drafts are fun to write, they’re excruciating to read. Your first draft may be the most disgusting thing you ever […]

insanely effective move business building

One Insanely Predictable But Effective Move For Business Building Success

In early February I saw a Facebook post written by an acquaintance that read something like, “OMG, I am simply beside myself with a great idea, can’t sleep, so excited, etc.” While others were congratulating her, I felt pity. I felt her pain because I know she is in the throes of business building. You […]

invisible, unknown audience

Three Traps To Avoid When Building A Business Writing From Home

We’re the lucky ones, we writers. We get to practice our craft and get paid for it. While most of us may never actually achieve perfection, the cumulative effect, hopefully, is a portfolio of decent writing. Some writing is great, some is average, and over time you raise your own bar. As with all work, […]

know yourself to know your customers

Know Yourself To Know Your Customer

Observe all men, thy self most. ~Benjamin Franklin To know others — especially to know your customer — the easiest way is to gauge yourself. Every day, you have a new chance to study copywriting – in real life conversation, auditory (listening to a recording), or visual (reading a page or screen) form. You know […]

rp_blogging-is-easy-300x187.jpg

Blogging in the Dark

There was too much to say, and not enough to say, so I said nothing. As much as my blog was on my mind, I couldn’t go there. In spite of telling others – clients and customers – that once or twice a week was optimal; still, I couldn’t put one word down here on […]

when are you done

The Natural Reason To Stick To Time Limiters In Your Offer

“When are you done?” My 11-year-old wrote on my day calendar as I was on my phone… This summer I finally internalized the moment I’ve been waiting to realize in 47 years: “I will never be done.” I will have regrets, I will be happy momentarily, I will miss moments (moments in my family’s and […]

ganesha, my copywriting mascot

11 Reasons The Indian God Ganesha Is My New Copywriting Mascot

OK, I’m doing something a bit unconventional for me! I’m giving my copywriting and content marketing a framework within the Indian symbol of Ganesha. If you don’t know (I didn’t), according to Wikipedia, Ganesha is the remover of obstacles, the patron of arts and sciences and the deva of intellect and wisdom. My new friend Amanda gifted this little […]