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The chemistry of Essential Oils

Young Living, Nature’s Remedies, and God’s Awesome Creation

The cover of this book says it all. God’s amazing grace includes nature. His most prized creations (you and me, of course, but all the flora and fauna, too) can’t be duplicated in a lab. No way, no how. Even all the nifty antibiotics and  lifestyle drugs these days — the wonder products of pharmaceutical […]

You've got this: Handing it over

Hand It Over: Why Letting Go Is Good For Your Business

Yesterday I was stressing about bookkeeping and taxes. I felt like a child who was going to get in trouble for not doing her homework. But after one hour with Jackie Sweeten at Sweeten CPA​, I felt peace and control over my home office. What a relief! Jackie is the kind of professional I LOVE to […]

know yourself to know your customers

Know Yourself To Know Your Customer

Observe all men, thy self most. ~Benjamin Franklin To know others — especially to know your customer — the easiest way is to gauge yourself. Every day, you have a new chance to study copywriting – in real life conversation, auditory (listening to a recording), or visual (reading a page or screen) form. You know […]

Flickr demi-Brooke

Inventing Yourself: Behind The Scenes Of A Blog That Matters

Yes, it matters how the world sees you. Last year I attended a retreat with my mastermind at the time and was introduced to Sally Hogshead’s work on branding yourself. Hogshead, you’ll remember, wrote the bestseller YOU last year and rocked the stages all over the personal and business development arena with her groundbreaking concept […]

customer struggles

Three Ways A Customer Struggles, And One Way To Always Relieve It

On a very rainy night in Austin, and at the last minute, I was invited to attend a parenting shindig, put together to help parents devise healthy ways to communicate (“get through to”) their teenagers. In spite of the weather and the inconvenience, of course I went. Someday I’ll share with you this ingenious tactic […]

jen-Jenny_raffle

Winner of the Raffle: Ultimate Sales Bootcamp

We had a fun and very instructive time at Lisa Sasevich’s event “Ultimate Sales Bootcamp.” LOTS of juicy ways to sell your stuff with elegance and style — no one does it quite like #LisaLive. The winner of My Team Connects’ raffle is Cynthia Thaik, M.D., author of the Your Vibrant Heart. Looking forward to […]

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Blogging in the Dark

There was too much to say, and not enough to say, so I said nothing. As much as my blog was on my mind, I couldn’t go there. In spite of telling others – clients and customers – that once or twice a week was optimal; still, I couldn’t put one word down here on […]

when are you done

The Natural Reason To Stick To Time Limiters In Your Offer

“When are you done?” My 11-year-old wrote on my day calendar as I was on my phone… This summer I finally internalized the moment I’ve been waiting to realize in 47 years: “I will never be done.” I will have regrets, I will be happy momentarily, I will miss moments (moments in my family’s and […]

ganesha, my copywriting mascot

11 Reasons The Indian God Ganesha Is My New Copywriting Mascot

OK, I’m doing something a bit unconventional for me! I’m giving my copywriting and content marketing a framework within the Indian symbol of Ganesha. If you don’t know (I didn’t), according to Wikipedia, Ganesha is the remover of obstacles, the patron of arts and sciences and the deva of intellect and wisdom. My new friend Amanda gifted this little […]