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missing Blue Tansy essential oil

Young Living’s Integrity Problem

I want to work with a company that tells me the truth. Young Living’s business model means I’m sharing it with people I know and like, people who trust me. I’ve been using Young Living Essential Oils for a year now, and I’m really thankful it doesn’t resort to tricks to keep its customers and […]

negative to positive in two seconds

The Two Second Trick That Turns Negative Thoughts Into Positive Thoughts

Do you see a glass half full or half empty? Supposedly, your answer reveals whether you are a pessimist or an optimist. If it’s true that the words you choose reveal your true thoughts and sentiments, “half full” means the level is rising, so you must be one who expects great things — an optimist. […]

change your outlook

5 Things That Make Editing The Ugly First Draft Easier

Ok you’ve scratched out a first draft. And oy, is it ugly! The concept of “The Ugly First Draft” was documented well by Ann Handley in Everybody Writes. It’s a concept all writers can appreciate; though first drafts are fun to write, they’re excruciating to read. Your first draft may be the most disgusting thing you ever […]

insanely effective move business building

One Insanely Predictable But Effective Move For Business Building Success

In early February I saw a Facebook post written by an acquaintance that read something like, “OMG, I am simply beside myself with a great idea, can’t sleep, so excited, etc.” While others were congratulating her, I felt pity. I felt her pain because I know she is in the throes of business building. You […]

invisible, unknown audience

Three Traps To Avoid When Building A Business Writing From Home

We’re the lucky ones, we writers. We get to practice our craft and get paid for it. While most of us may never actually achieve perfection, the cumulative effect, hopefully, is a portfolio of decent writing. Some writing is great, some is average, and over time you raise your own bar. As with all work, […]

know yourself to know your customers

Know Yourself To Know Your Customer

Observe all men, thy self most. ~Benjamin Franklin To know others — especially to know your customer — the easiest way is to gauge yourself. Every day, you have a new chance to study copywriting – in real life conversation, auditory (listening to a recording), or visual (reading a page or screen) form. You know […]

rp_blogging-is-easy-300x187.jpg

Blogging in the Dark

There was too much to say, and not enough to say, so I said nothing. As much as my blog was on my mind, I couldn’t go there. In spite of telling others – clients and customers – that once or twice a week was optimal; still, I couldn’t put one word down here on […]

when are you done

The Natural Reason To Stick To Time Limiters In Your Offer

“When are you done?” My 11-year-old wrote on my day calendar as I was on my phone… This summer I finally internalized the moment I’ve been waiting to realize in 47 years: “I will never be done.” I will have regrets, I will be happy momentarily, I will miss moments (moments in my family’s and […]

ganesha, my copywriting mascot

11 Reasons The Indian God Ganesha Is My New Copywriting Mascot

OK, I’m doing something a bit unconventional for me! I’m giving my copywriting and content marketing a framework within the Indian symbol of Ganesha. If you don’t know (I didn’t), according to Wikipedia, Ganesha is the remover of obstacles, the patron of arts and sciences and the deva of intellect and wisdom. My new friend Amanda gifted this little […]

customer desire

How To Understand Customer Desire And Match Your Content To What They’re Thinking

A time tested copywriting formula, the AIDA process follows a customer’s movement from total unawareness to the moment of action. Ultimately, that action you want them to take is to make a purchase, however in today’s marketing environment, you have to consider any action taken – a click to download an infographic, a view of […]