This highly successful campaign add over 6000 emails to my client’s list. She held an online event where she interviewed writers and doctors and then emailed to her list and her speakers’ lists to draw them to the virtual summit.
The email campaign invited people to a landing page where they signed up to attend the event. The email follow-up series reminded new subscribers of daily events and provided a recap if the subscriber was not able to attend in person. The recorded interviews allowed subscribers to re-engage at any time.
I also wrote the emails similar to an affiliate email template, for her speakers to join the campaign and offer the virtual event to their own lists.
She surpassed her goal of new subscribers by 20%.