One of the first goals of email marketing is building a list. You need a lot of interested people to market to and you want your new email subscribers to be perfectly clear on what they need to do to subscribe to your email list.
Prepare these five pages for a double opt-in email subscription list:
1. The first thing you need before you start asking folks for their email addresses to build your email list is a privacy page. You can either pay someone to draw one up for you, purchase a draft for the type of business you own, or write one yourself. Having one in place and viewable online is the main thing.
A Confirmation Page on Your Website
2. When your new subscriber takes you up on your incredible offer and agrees to give you her email address, a page on your website will appear that says something like this:
Thanks for subscribing.
First, we want you to know that we respect your privacy and will never sell or share your email address with anyone, ever.
To verify that you wish to receive email from ‘Devoted DogDesigns’ please go check your email now and click on the link.
To ensure delivery your free report, “Dreams of My Dachshund,” as well as “The Weekly Woof” delivered every Monday, including deep discounts to the Dog Depot; please add Delano@DevotedDogDesigns.com to your safe sender’s list.
A Confirmation Email
3. Your subscriber will go check her email and find an email that was automatically sent from your Email Service Provider with a subject line like, “Your Subscription to Devoted Dog.” The actual text of the email will read something like this:
“Thank you for subscribing to ‘DevotedDogDesigns.’
You’re almost done…just click this link to verify your email address. <Click this here link>.
Don’t forget to add Delano@DevotedDogDesigns.com to your safe sender’s list.
(If you’ve changed your mind, you can simply <unsubscribe here.>)
A “Welcome” Page on Your Website
4. The page she clicks to will be a new page on your website welcoming her to the subscriber’s world of Devoted Dog Designs. On that page you will include a link to the free report or whatever it was you promised. (The report should be a downloadable PDF file.) The verbiage might go like this:
We’re glad you’re here! Get ready for some insights into the depths of Dachshund delightfulness and rare doggie designs created especially for short legs and long torsos.
Here’s your report <“Dreams of my Dachshund.”>
Please have a look around. You may be interested in these recent blog posts…etc.
By the way, this is a bonafide webpage and should be inviting — just like the rest of your site. From here she can start navigating around your site.
A Welcome Email
5. Finally, go ahead and send an official first email including a “Welcome” and the free report; like so:
Hello, New Subscriber,
Thanks for joining us at Devoted Dog Designs.
Here’s that report we promised, “Dreams of My Dachshund.”
<Download “Dreams of My Dachshund” now.>
In about two days you’ll receive your first edition of “The Weekly Woof.” Please feel free to pass it around to all of your fellow Dachsund devotees. Enjoy!
Dalano@Devoted Dog Designs.com
Now, if your new subscriber hasn’t already opted out due to all that desperate alliteration, you’re have the makings of the beginning of a beautiful friendship.
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Written by Jen McGahan