We savored the quash soup; it was heavenly. Butternut squash is sweet and buttery, with a complex nutty flavor that says winter is just around the corner. And the rich golden orange color is the happy, earthy color of comfort. what could be better on a November Saturday afternoon?
1. Be fresh! Be Spicy!
I always recommend going with some unique tangent that is whispering in your thoughts and give it a go. Sometimes, you’ll follow a thread that leads nowhere. But often, you’ll start writing and discover a powerful message lurking like a tiger in the corner. Sometimes you might even surprise yourself; you’ll never know if you don’t go after that small gem of an idea.
2. Use What You Already Have
Just like aging squash, old content of yours is a perfectly acceptable base. Really, you should be harvesting from your blog posts and articles regularly to come up with ideas or to reintroduce an important subtopic to your readers. If your online materials are scarce, then source your company’s brochures or the marketing materials you receive from other businesses. You may have a list of FAQ’s by customers, or a stash of old printed newsletters you sent years ago. Check and see if they contain any content that is still relevant to your industry.