It’s the beginning of 2013 and the perfect storm is brewing for small business. Mobile + email + great content + available creative talent.
You don’t need a vast marketing department to make the most all of these variables and get your message out. It doesn’t have to be that hard. You can use simple tools and guidelines to make your email more readable on smartphones and tablets. You can learn tricks to get people to click through to your website easily on their mobile gadgets. You can send email without a lot of fuss and expense. In a matter of weeks you could be in your customer’s pocket. Literally!
Now that you understand the power of mobile + email, how do you get people interested and keep them coming back? It takes content and people to write and design it.
The third factor in the perfect storm: Content, content, content. No one even reads traditional ad copy anymore. The whiff of “Look how great I am” advertising repels customers like weevils in white rice. Why should anyone blindly believe you? They need proof, and that means providing content: information, your rare brand of it, your particular take. [Read more…]