Sam sent me this video on SPAM recently and I was struck with the assertion that “not all SPAM is illegal,” which strikes me as an oxymoron. I always think that SPAM, by its very nature is illegal. But every now and then I meet a person who feels that all email is SPAM, which this video addresses. Watch and see what I mean; there’s some good info in here. More on this later in this post.
The good news is the video distills SPAM rules and compliance down to two basic rules (assuming you are building your list with double opt-ins):
1. Always have a working unsubscribe link clearly available.
2. Always include a real physical address.
Like I said before, my only problem with the video is this: To some folks, the word SPAM is interchangeable with the word EMAIL. I’ve never figured that out.
In general to me; email is good, SPAM is bad. Maybe that’s because I like receiving email — or at least I don’t dislike it.
In my personal email box I’m kept in the loop about my children’s activities, coupons and newsletters I’ve subscribed to, invitations, and notices about happenings on several of my accounts.
In my business mailboxes, I get day-to-day information and questions from my business partner and clients; their email notices to their customers; also alerts on my blogs (comments posted, etc) and social sites.
I admit that email can be a chore to be dealt with, but I am rarely SPAMMED. While I may not appreciate everything in my mailboxes, at least I know who’s sending them and why.
That’s probably because I pretty much only deal with businesses and websites that offer me a double opt-in option. That way I know that I’m dealing with a company that respects my choice to do business with them, as well as my time. When and if I have to disengage, I can be reasonably sure that we’ll part on good terms with a simple unsubscribe. Easy peasy.
What type of consumer are you? Do you like commercial email or do you consider it SPAM? How does that affect the way you market to your small business customers?
Written by Jen McGahan