You really can write copy — and rock the very hearts of your best customers — for your own small business.
Connecting with your ideal clients requires emotive words and phrases. Marketing your small business through the written word means finding those juicy words even when you’re talking about logical things! That’s copywriting.
Copywriting is a lot more fun when you have the right tools to help you along.
This is one of my absolute favorite books on my shelf. (Here’s another one on my digital shelf!) It’s dogeared and bookmarked because it helps me spice up ho-hum words and phrases.
When copywriters need a jolt they reach for this faithful friend. Words That Sell by Richard Bayan is a classic.
Case in point. Nothing sends readers running away faster than telling them something is “informative.” YUCK! And yet look at our Google-driven web, where everyone searches for…information. Ironic, isn’t it?
So if you’re looking for a way to say “informative,” this book contains 62 new and different ways to say it!
For inspiration, you could also try checking under the headings “Complete/Thorough, Exciting/Stimulating, Honest, Self-Improvement, and Service/Help.” Send that creative muse nosing through a different neck of the woods and you might come up with more ideas for content or just plain better copy.
Gurus and famous copywriters might claim they can reach out in the dark and grab the perfect words in the perfect magical order that compels people to “act now,” but sometimes the rest of us can use a little revival. In fact it’s SMART to access the very best tools you can get your hands on and keep them handy while you craft your copy masterpieces.
Get a copy of your own to help shoot your copywriting message straight to the hearts of your ideal clients and customers.
Not feeling up to it? Great! Give me a holler and I’ll do the writing for you. 😉