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My Team Connects

Engaging Customers and Building Community with Copywriting and Content Marketing

Portfolio: A Sports Performance Coach’s Launch of an Online Course

A good example of a complete launch, this copywriting package included many different pieces:

  • An invitation to a free call, including several emails describing the event and reminding people to attend.
  • A follow-up series recapping the free event and linking to the sales page for the paid course. In this case, the sales pages was written by the client.
  • Affiliate emails (instructional emails directly to the affiliates as well as templates to send).
  • Press releases about the free event and the upcoming course.
  • Social media: updates for Twitter and Facebook

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