A good example of a complete launch, this copywriting package included many different pieces:
- An invitation to a free call, including several emails describing the event and reminding people to attend.
- A follow-up series recapping the free event and linking to the sales page for the paid course. In this case, the sales pages was written by the client.
- Affiliate emails (instructional emails directly to the affiliates as well as templates to send).
- Press releases about the free event and the upcoming course.
- Social media: updates for Twitter and Facebook