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My Team Connects

Engaging Customers and Building Community with Copywriting and Content Marketing

Portfolio: Austin Home and Garden Blog

A client requested a new blog and Facebook page for a test run of a consumer product the company was considering launching.

I advised and led the creation of the WordPress blog, identified three buyers personas, and created content to drive those audiences to the blog and Facebook page. Working with a small team at the media company, we created the website and Facebook page, attracting over 5000 new Facebook fans, Twitter followers and website visitors within three months. I also developed and monitored several dozen Facebook ad campaigns to drive people to the site and increase likes on the page.

Here is a sampling of the blog content, minus the photography I also provided from interviews I conducted, and visual content I curated from the web.

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