What does your mobile email customer get when they get your email on a smart phone? Have you ever checked? I hope so! Because people are reading email on mobile devices more than any other activity these days. And that stat is trending up!
If they get nothing but little blank boxes that say “click to see images”…or if they have to move across several screens to read it; what a pain! They’re not going to do it. Personally I don’t like to scroll back and forth to read a sentence. (OK, I might tolerate it for one really good sentence.) More likely I’d save a mis-sized mobile email or website for when I can see it on my desktop – and that may never happen.
Unless there’s urgency, or something very interesting to me, I figure the sender will probably contact me again. The moment’s gone.
Most people will just scroll on past. They were looking for something interesting or entertaining or they’re just checking to make sure no one important had emailed them (the boss, the sister, the school). If you’re not on that list you’ve lost your chance.
So I’m giving you the three biggest secrets for succeeding in mobile email marketing future. Focus on these first because everything else is a detail…
1. Make sure people know you’ve got something really good in there when you send an email. Something that interests them, something of value. Consistently good content can’t be faked.
2. Use an eye-popping subject line. If your newsletters are so interesting and relevant that you can simply say “Newsletter, volume 64” and you get a 60% open rate? Then bless your heart; you’ve nailed #1.
3. Send email that’s no more than 600 pixels wide and keep pictures and graphics simple.
If you’re already doing these three, congratulations…now you can optimize your website for fast loading on a smart phone, create a website optimized specifically for mobile, or even create an app for your business.
The future is wide open and people are MOVING in it. Figure out how to be in front of all these moving people and your online business will soar. You mobile emails will be consumed.
If you need help with mobile email headlines that get clicked on, or how to integrate your mobile messages and email with all your other moving marketing parts, MyteamConnects will help you get it all sorted out. Start by first reading the report on Connections so you can get started with a strong connection…sign up on this page; up top.