• About
  • Contact
  • Blog
    • Content Marketing
      • Social Media
      • Blogging
      • Email
    • Copywriting
    • Inspiration
    • Freelancing
      • Home Business
  • Content Marketing
    • Free Resources
      • Content Library Membership
      • Branding Self Assessment
      • Quick and Easy Copywriting Course
      • 54 Weeks of Content Triggers
    • Content Marketing Strategy
    • Buyer Persona Discovery
    • Blog Writing
    • Video Scripts and Webinar Outlines
    • Landing Pages & Sales Pages
    • Social Media Posts
  • Your Home Business
    • Health and Lifestyle
  • Writing Portfolio
    • Jen McGahan’s Writing Portfolio
    • Hiring a Copywriter
    • Need Content?
  • Member Login

My Team Connects

Engaging Customers and Building Community with Copywriting and Content Marketing

Labor Day Email Means Back to Business

September 3, 2012 by jennifer mcgahan Leave a Comment

Labor Day Email

After Labor Day, most business schedules start to even out.

Clients who were in and out for weeks over the summer start to keep regular hours. Autogenerated “Out of the office” reply emails are less frequent. People seem more serious about digging in and getting back to business.

In addition, many small business owners with children frequently work out of their home offices during the summer months. This week they are now experiencing the calm that comes with the start of school. With a deep breath, they are ready to tackle new projects.

The Back to School season signals a new year for many businesses. Labor Day is the official “stroke of midnight.”  Click to Tweet.

As a result, during this first week of September your emails — especially B2B emails — may get more attention than they have all summer! The week after Labor Day is a great time to reach out to clients and contacts who have drifted away over the past few months.

Reconnection Emails: Some people find house cleaning is in order when the air starts feeling a wee bit crisper. Clean out your office and your email list at the same time. See if there are contacts who should be contacted again now. You might send an email to re-engage this segment. Depending on your relationships, offer to call or visit again at a near date. Follow up in a way that works best for your business.

Back to Business Emails: maybe you’re the one who’s hung out the “gone fishing” sign more than your clients last summer. Now is the time to let them know you are back and ready to commit at a higher level. What do you want your customers to know about your business now? Tell what’s new in your industry or within your specific organization.

Goodbye Emails: You may find it’s time to prune your list of dead email addresses (ones that haven’t been opened within the last 6 – 12 months). The subject line of this email must employ some words to resurrect your customer’s interest, if indeed they have any intention of acting. “Last Chance to Act” or “This Is Your Last Email From [Your Business]” may inspire your reader to open and read. Then you can offer these folks new susbscription options: receiving email only about certain subects, less frequent emails, or the chance to opt out.

However you choose to reach out, the Post Labor Day week is a prime time for higher email open rates among small businesses. Click to Tweet.

Make sure you take advantage of this “back to business” vibe and deliver renewed value to your customers.

Filed Under: Email Tagged With: B2B emails, back to business, back to business emails, back to school, email open rate, goodbye emails, Labor Day email, MyTeamConnects, open rates, post Labor Day email, reconnection emails, small business owners, subject line

Take charge of your freelancing and transform your life…

Get the ebook: Seven Steps to Get Better Freelancing Gigs, Have More Fun, and Make More Money Freelancing

You privacy is safe with us. No Spam, ever.

You may also like…

Are You Human? Then You Know Great Content When You Feel It.

Are You Human? Then You Know Great Content When You Feel It.

Gmail Tabs Disrupt The Email Marketing Universe –And Why It’s A Good Trend

Essential Oils Gifts for Christmas

Essential Oils Gifts for Christmas

More Posts from this Category

  • How To Hook Your Readers With Specifics
  • Why Curated Content is the Magic Missing Link for Realtors
  • Detachment is the New Black in 2017
  • How to Flip Your Best Ideas to Freshen Up Stale Content
  • Three Ways to Fulfill The Great Expectations of Your Customers
  • How To Make Your Customer Desire Your Content At Just The Right Time

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Show Posts by Category

Free ebooks and more…

Join our free content library and get business-building resources created BY and FOR freelancers and solo-preneurs!

Health and Wellness Come First!

Your success flows from within. Make sure you're building your business on a solid foundation... YOU.

Find Your Ideal
Clients eBook

eBook Find Your Ideal Clients: The Secret To Irresistible Free Opt In Offers

Book reviews of "Find Your Ideal Clients"

"The author hit a grand slam when she said our inbox is the #1 real estate on the net...She is definitely an expert in her field."

"Jen gives me everything I need to know in order to craft the perfect marketing piece."

"Jen McGahan's wisdom, experience, and gifted communication style will leave you with the impression that she wrote this book just for you. A definite must-read for anybody whose task is to make connections."

"This book made me realize how important an opt-in mail list is for the success of my online healthcare information site."

"Great aid to list-building!"

"Like sitting down with an expert over coffee…"
  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • RSS
  • Twitter
  • YouTube
  • About
  • Need Content?
  • Take the Quiz
  • Affiliate
  • Contact

Copyright © 2016 MyTeamConnects.com | 12400 St. Highway 71 W. Suite 350-225, Austin, TX 78738 | Privacy | Terms of Use

My Team Connects, 12400 St. Highway 71 W., Suite 350-225, Austin, TX 78738