This Father's Day I can't be with my dad to buy him a milkshake, and that's a real shame.
He'd probably go for a root beer float at the kitchen table anyway. My dad makes a bottomless root beer float…alternating between the ice cream and root beer. Adjusting the flavor so it's just right.
As a kid, I thought there really was a "correct formula" he was shooting for. My dad's a mechanical engineer…why would he make that up?
When I was a teenager Dad spent a lot of time talking about my car, a "Robin's Egg Blue" Vega. How to change the tires and jump start it if I needed to. He taught me the importance of carrying jumper cables, a first aid kit, and winter boots in the trunk (just in case) when I went out in heels in the snowy Cleveland winters.
He explained how things worked even when there were plenty of other pressing things we could have been discussing. I can assure you. But I always knew he was on my side and he always rooted for me, whatever hairbrained thing I decided I wanted to do. My dad's great that way.
He wrote me tons of letters when I left home, in perfect engineer's printing. (Do you think that's why I like mail?) He calls me "kiddo," which is now what I call people I really, really like.
Just the other day, Dad called to tell me he and my uncles are coming down to Austin for the first Formula One race this November. I'm doing my homework on F1 racing and gearing up for a whole lotta car talk and root beer floats…I'll let you know how it goes.
This weekend, don't forget to celebrate a cool dad you know.
More on email and copywriting next week!