A helpful writing service starts with a free strategy session and a self assessment worksheet. This pre-work is crucial because your business is unique. Your valuable input allows me write better copy and create engaging, relevant content for you. I believe good copy is copy that builds relationships. And behind every page of good copy are these fundamentals:
- A clear understanding of your business
- An accurate assimilation of your voice
- Knowledge of your services and the transformation you provide your clients
- The flavor of your brand
- An obvious connection to your idea buyer persona; their needs, wishes, desires, problems, worries, doubts, career choice or job position, lifestyle, and typical age and gender
You may not need the full suite of content, but my goal is to be your go-to copywriter and content creator. That means I don’t compromise “getting to know you.” You get your most pressing copywriting and content needs met, with a foundation to build on…
For example, you may already have a large email or client list. Growing your list would be nice, but right now regular blog updates and newsletters are your first priority. Or maybe you’re hosting a tele-seminar or launching a new product. You want to get the word out. Before anything else, you need pay per click (PPC) copy for Google and Facebook ads and a landing page for people to register for the call or to get more information.
The strategy session allows you to prioritize which content will help you meet your objectives by connecting with the right people in the fastest way possible. Taking into account the latest online marketing trends and your particular audience, we’ll outline a plan.
Good content and copywriting create an appetite for more.
Opt-In Landing Page: Now that they’ve found you, it’d be a shame if they left empty-handed. You give me your opt-in offer — that freebie you give new subscribers in return their email address — and I will create a page that makes them want to join your list.
Free Opt-In Offfer: As described in the 5-star Amazon book Find Your Ideal Clients: The Secret To Irresistible Free Opt In Offers, this is how you attract the perfect clients to your website. MyTeamConnects will help you create a stunning offer that professionally reflects you and your business. We’ll help you define your offer, then create an irresistible report, white paper, slide deck or short e-book for your ideal clients. Approximately 3 – 5 pages in a downloadable PDF format; all graphics and copy included. We’ll make it look awesome.
Four-Part Email Auto Responder Series: Once your new subscriber signs up, the first few emails are critical. They opted in because of your irresistible free offer; now they’re checking you out. What makes them stay? Relevant content; an engaging, ongoing story; social and personal interest. Never again will your customer be as tuned in to your message. Four follow-up emails fan that spark of interest and welcome them to your community.
Weekly Ghost Blogging: If you want to steadily nudge your way up the ranks for your particular keywords, you must add content to your website weekly. Not monthly, not bi-monthly…at least weekly. What’s that mean to you? It means a 400-800 word article on a regular weekday. Optimize the article with juicy keywords and compelling phrases to get found by Google spiders. A blog builds trust with readers, earns you expert status, and helps you stand out from your competition. A must-have!
Newsletter Email Add-on: In conjunction with each blog post, why not make the most of your content? Featuring your weekly blog post and a short editorial message to your subscribers, a regular email newsletter rewards subscribers with something extra. It also ensures you’re reaching them where they work and live: on their desktop and their mobile devices.
Press Releases: A huge bang for your buck. Get your press release picked up by news media, other bloggers, and Google. Increase traffic, attract attention from outside your fold, and gain outside links to your website. Press releases are distributed to the appropriate news agencies around the Internet and picked up by reporters who can amplify your news for you.
Pay Per Click Copy: When you’re ready advertise on Facebook, Twitter, Google, or other social site, you must use social words, words that people connect with as they mingle and share their lives. If they sense you’re selling something, it just won’t work. I’ll brainstorm some words and phrases to use to attract clicks, tweets, comments and shares.
At MyTeamConnects, your success matters to me. Heart-centered entrepreneurs require copy with some soul…I’d be honored to be your writer. I’m dedicated to serving your business by providing content that brings:
- Sign-ups and
- Sales…with proven website marketing and copywriting strategies that convert.