The reason content marketing is so effective is exactly the reason you need a strategy. All those moving pieces and gentle touches “work” because they don’t feel to your customer like traditional advertising. And they’d be right. It’s not.
Content marketing is more about understanding your customers’ online activity and preferences, and building relationships based on trust earned by respecting and sharing in those activities and preferences.
There’s a time and a place for selling, and it usually follows a well-planned series of content engineering.
Developing a strategy for a new business, or rebranding one already running, requires conversations about
- Your ideal customers (buyer persona discovery).
- Your products’ benefits.
- The social media channels and other marketing channels you might use to reach target audiences.
- Content calendar and scheduling system.
- Stages of interest and the types of content appropriate for each stage (attention, interest, desire, action).
- Testing results and analyzing available data.
We usually begin the conversation with two self assessments, which help Baby Boomer entrepreneurs frame their current marketing strengths and content marketing goals. (They’re super helpful, and did we mention — FREE!)
Before you start anything, you need a roadmap, a content calendar and a plan for creating and positioning that awesome content in front of your ideal customers, and social influencers who will share it.
If you’re just getting started, we can help you determine your best next steps. If you’re up and running and would like to move forward faster, we can review your current marketing system and show you possible redirections for better results. One-hour content marketing strategy consultations are $200.00. Please contact us to schedule a call.
If you’d just like to square your goals with a possible content marketing strategy, take the Content Quiz to assess where you are now, and where you could be in the future. It’s free!