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Engaging Customers and Building Community with Copywriting and Content Marketing

Buyer Persona Discovery

buyer persona discovery

What is a buyer persona? It’s a detailed picture of your ideal customer.

Why is that picture important? Because the better you know your customer, the better you can speak their language and build a relationship on that understanding.

You may already have a good idea of what this persona looks like, but we’ll help you zoom in on that hazy image and figure out where more of those folks are gathering, and what type of content trips their trigger.

We have years of experience helping businesses and entrepreneurs discover more than they ever thought they could learn about their audiences.

We’re not talking demographics. Buyer personas include behaviors, personal preferences, and even the specific pages he or she likes on Facebook! (We have ways of knowing this stuff.)

Of course, your ideal client may look uncannily like one of your favorite customers from actual experience. We delve deep into those characteristics, and why they clicked so well with your unique services and products.

Identifying everything you can about your company’s perfect buyer persona is how you dig into your niche market and start making sales quickly. Content Boomer makes this so easy and fun, you won’t even have time to worry about your competition.

We’re always happy to discuss your ideal buyers and ways to attract them online. Please contact me, and we’ll set up a time to talk.

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"Like sitting down with an expert over coffee…"
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