Stop it. Just stop. Literally hold up your hand right now, push all that junk away and clear your head for some blogging help.
Now, I’m no boxing expert, but I’m personally well acquainted with defeat. And I saw it. More brutal than the hardest punch, in my book. The shell shock; that floating sensation you experience before you hit the ground with a thud; the sense of emptying out as you watch what you worked for go down the drain.
I can only guess what was passing through Canelo’s mind as he endured the post-fight interview. Years of training in the gym and the ring, endless publicity tours, the strict diet of fish and vegetables. All for this. Canelo absorbed his loss as the world looked on. In boxing, there can be only one.
But in blogging? Small business? Micro businesses? Chin up. There’s room for YOU. Never doubt it.
It can be frustrating finding followers, traffic, and paying customers. You may wonder when that train full of cash will come chugging through your station at the same time each day and all you do is show up and claim the haul. I’ve seen those spammy emails, too; and that’s the real lie.
A reputation is earned. A business is built board by board.
It starts with genuine connections. When you’re functioning with heart and determined to do whatever’s necessary to get traction, sometimes it feels like a slow start. But you can do this. There’s no down-for-the-count. The bell rings on a new round every single morning just for you.
So say you’re not reaching your customers or making the “right” connections with the people who can help (other bloggers, established experts in your field, or even among your local networking group), what’s going on? Is anyone out there?
You found the words that tell what you sell…and that could be part of the problem! You may have put a lot of time, effort and money into this part because your SEO guy told you keywords and page ranking were how this internet game is played. Yes, keywords and traffic are crucial to building your online business. But they’re not the only things. In fact, if you pull back a bit and look at the big picture, SEO may not play as big a role as you think, or at least without the social aspect!
It’s about connections.
Many professional marketers would shut me down for saying this, but if you really want to share your business dream with the people who will naturally connect with it, you need to be doing these five things I mentioned in last week’s email.
Maybe you’re going for something transformational. You want to “go big” with your service or business. On the other hand, you don’t need to build an empire. You just can’t imagine your life without this meaningful work you do, and rewards for your gifts. Then it’s worth the drive. Stop telling yourself those lies. It’s a simple equation: you get out what you put in.
You have a vision for your business. So you need to be connecting with all those eyeballs belonging to people — real people — who could potentially become your clients, customers, audience…even become your friends. Marketing is like gas for your car. A business can’t run without it. The dollars and time you put into marketing your business or blog are well spent. Otherwise, you just sit there.
If you don’t have that kind of engagement right now, it’s because of one of the following online marketing mistakes:
• You’re not using pictures; no visual “pops.” (I’m not talking fancy graphics either…if you can upload a photo, you’ve got this.)
• You’re not posting frequently enough, or you’re just getting started. (Need to get your “hustle” on!)
• You’re not speaking their language. (I can recommend a great source on that!)
• Your value isn’t clear…maybe even to you! (Don’t worry, you can correct that quickly.)
• You’re using the wrong marketing channels; or not advertising at all. (Big oops! But you don’t have to be intimidated by PPC ads or requesting links. That would be like planning a big party and not sending invitations. You’d never do that.)
I’m not saying these are the only things that will make casual readers start to notice you. And you can even skip one of these, but not every time. I’ve also personally seen some kick-butt marketers moving and shaking the world with only 4 out of 5 of these. But the small businesses that I see growing super fast — they use all of them.
You can play with the mix, like musicians in a studio, but eventually you want all five components. Imagine your favorite song without a beat, a melody, harmony, or a voice. The song doesn’t hit you in the same way. It’s got no soul.
When you’re putting together your marketing “mix” you’ll need all five of these components to make a connection that sticks. Get this right and your list will practically grow itself.
People will stop tuning you out and start tuning in.
When all five of these things are included, it’s like something magical happens and people look forward to hearing from you.
Bottom line: if you’re not reaching customers and connecting with new people, you’re not increasing your business. In fact, you’re sliding backwards! Don’t do it. Make a checklist. These are necessary to your online marketing.
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