It’s a fact. Search engines love websites that publish content on a regular basis.
Whenever Google spiders notice movement on your blog, for example, its spiders crawl around your site and make note of relevant content, giving your blog more authority in its algorithms. Like the Eye of Sauron when Frodo puts on the ring — whoosh — instant attention from Google. Only in this case, it’s a good thing!
But there are even better reasons for adding fresh content to your blog. New, sharable content is how you get noticed in social sites like Facebook, Twitter, Instagram, Pinterest, Linked In and Google plus — and that’s vital to your success as an online business. Yes, even posting images regularly, with bits of keyword-juicy information (think hashtags) will stir interest among the people you’re trying to engage.
Content is king, but as Facebook expert Mari Smith says, “Social media is queen and she rules the house!” The secondary reason regular blog posts are critical to your content marketing success as a boomerpreneur is this: As your influencers and loyal followers share your content with their friends, you position yourself as an expert in your field, and attract more visits to your website, which boosts your website’s position in search engines, too.
Regular blogging is a content marketing win on so many levels.
Passionate people like you consume in-depth blog posts, articles, and opinion pieces posted on a WordPress blog, rewarding you with clout and traffic.
What if blogging isn’t your thing?
If writing regular blog posts feels like training for a marathon or giving birth than a simple morning at the computer, please contact us! Content boomer will ghost blog for you, in your voice, to your specific target audience.
How do we get this done?
- We study your audience and your industry.
- We write interesting, readable posts that share expertise, stories, trends, industry news and specific information you request.
- We work with you to develop a content calendar of posts you’ll be proud to publish and share, that fit your marketing strategy to attract, interest, and win new business.
- Heck, we’ll even upload and post directly in WordPress for you — with relevant, searchable keywords, appropriate tags, metatags, and alt tags applied to your images, all included in the package. All you have to do is log in and approve the post. A single click — “Publish” — and you’re done.
With regular content creation, your blog will gain traction and customer attention with each passing month. You’ll also build a fully stocked website full of rich ideas from which to create new information products like slide decks, eBooks, video scripts, webinars and e-courses. Good content rewards you multiple times!
Since most bloggers and new business owners don’t have time to post updates so frequently, I recommend a starting goal of one blog post per week.
Four or five (depending on the month) 400 – 800 word articles published on the single day of the week you prefer. That would be my advice for a great start, but feel free to do more…
Remember, Baby Boomer entrepreneurs can’t have too many relevant updates to your blog content. If you’d like to talk about host blogging services for your online business, feel free to reach out or schedule a call.
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