Email marketing begins with a list of people who want to know more.  

More about how they can fix, improve, learn, delight in…something. The services and products you offer don’t mean a thing until you’ve shown you are source that “gets” where they are coming from. Your free opt in offer is the tool that automatically achieves that every time someone new comes to your website.

Start with these 13 elements and create your inviting free opt in offer.