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My Team Connects

Engaging Customers and Building Community with Copywriting and Content Marketing

  • How to Flip Your Best Ideas to Freshen Up Stale Content

    How to Flip Your Best Ideas to Freshen Up Stale Content
  • Three Ways to Fulfill The Great Expectations of Your Customers

    Three Ways to Fulfill The Great Expectations of Your Customers
  • How To Make Your Customer Desire Your Content At Just The Right Time

    How To Make Your Customer Desire Your Content At Just The Right Time
  • How To Hook Your Readers With Specifics

    How To Hook Your Readers With Specifics
  • Why Curated Content is the Magic Missing Link for Realtors

    Why Curated Content is the Magic Missing Link for Realtors
  • Detachment is the New Black in 2017

    Detachment is the New Black in 2017

Blog

How to Flip Your Best Ideas to Freshen Up Stale Content

How to Flip Your Best Ideas to Freshen Up Stale Content

Some of the best content is written by thought leaders with a distinct point of view on a subject. I’ll give you an example. What do you think of when you hear the name Gary Vaynerchuck? Hustle. Brene Brown? Vulnerability. John Maxwell? Leadership. The reason people voraciously consume opinionated, and highly “niche-y” content is because […]

Three Ways to Fulfill The Great Expectations of Your Customers

Three Ways to Fulfill The Great Expectations of Your Customers

For content marketers, the phrase “Know, Like and Trust” is a common objective. Companies and brands wants to achieve this goal by establishing a benchmark of familiarity with their audience, based on common values and reliability. And it’s paying off. These days, more people who see ads believe the ads are honest, according to this […]

How To Make Your Customer Desire Your Content At Just The Right Time

How To Make Your Customer Desire Your Content At Just The Right Time

  I have a friend in e-commerce who assigned his Paypal alert — “You just received a payment” — it’s own specific sound. When his phone makes that sound, he knows his website has just made a sale. “That’s my favorite sound,” he says, and while it’s wonderful making a sale, especially to a brand new […]

How To Hook Your Readers With Specifics

How To Hook Your Readers With Specifics

Getting to the point — the real point — with specific details is the only you can bring clarity to a problem your customer may be having. Insightful copywriting shows you understand your customer by revealing a new level of depth in an issue they might not be able to see clearly. A guy called in […]

Why Curated Content is the Magic Missing Link for Realtors

Why Curated Content is the Magic Missing Link for Realtors

This post sprouts from personal experience as someone who writes content for the real estate industry, and is also keeping an eye out for the right house… so lean in! I’m browsing the market these days, getting a feel for what’s out there because I’m thinking of moving out of my too-large house. As a content […]

Detachment is the New Black in 2017

Detachment is the New Black in 2017

Four weeks into 2017, and I’ve come up with my Word of the Year… Detachment Every January I crown one word (maybe two) “Queen.” With the exception of last year, a significant word gets this honor, coupled with my intention to think, act, and meditate on it. Previous year’s words were “Build, Listen, Thankful, Pray, […]

About Jen

Welcome! Marketing is now an even playing field. The little guy or gal can grow an empire – from home – using great copy, shareable content, and social media tools to reach their business goals.

I show entrepreneurs, solo-preneurs, coaches, authors, freelancers, and network marketers how to connect with all the right followers, clients and customers and grow a big business in a steady, balanced way that works for them — just by making strong connections!

If I’m not online, I’m probably at the gym, teaching essential oils classes, writing, or making something in my studio! Let’s stay connected.

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Book reviews of "Find Your Ideal Clients"

"The author hit a grand slam when she said our inbox is the #1 real estate on the net...She is definitely an expert in her field."

"Jen gives me everything I need to know in order to craft the perfect marketing piece."

"Jen McGahan's wisdom, experience, and gifted communication style will leave you with the impression that she wrote this book just for you. A definite must-read for anybody whose task is to make connections."

"This book made me realize how important an opt-in mail list is for the success of my online healthcare information site."

"Great aid to list-building!"

"Like sitting down with an expert over coffee…"
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