Some of the best content is written by thought leaders with a distinct point of view on a subject. I’ll give you an example. What do you think of when you hear the name Gary Vaynerchuck? Hustle. Brene Brown? Vulnerability. John Maxwell? Leadership. The reason people voraciously consume opinionated, and highly “niche-y” content is because […]
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Three Ways to Fulfill The Great Expectations of Your Customers
For content marketers, the phrase “Know, Like and Trust” is a common objective. Companies and brands wants to achieve this goal by establishing a benchmark of familiarity with their audience, based on common values and reliability. And it’s paying off. These days, more people who see ads believe the ads are honest, according to this […]
How To Make Your Customer Desire Your Content At Just The Right Time
I have a friend in e-commerce who assigned his Paypal alert — “You just received a payment” — it’s own specific sound. When his phone makes that sound, he knows his website has just made a sale. “That’s my favorite sound,” he says, and while it’s wonderful making a sale, especially to a brand new […]
How To Hook Your Readers With Specifics
Getting to the point — the real point — with specific details is the only you can bring clarity to a problem your customer may be having. Insightful copywriting shows you understand your customer by revealing a new level of depth in an issue they might not be able to see clearly. A guy called in […]
Why Curated Content is the Magic Missing Link for Realtors
This post sprouts from personal experience as someone who writes content for the real estate industry, and is also keeping an eye out for the right house… so lean in! I’m browsing the market these days, getting a feel for what’s out there because I’m thinking of moving out of my too-large house. As a content […]
Detachment is the New Black in 2017
Four weeks into 2017, and I’ve come up with my Word of the Year… Detachment Every January I crown one word (maybe two) “Queen.” With the exception of last year, a significant word gets this honor, coupled with my intention to think, act, and meditate on it. Previous year’s words were “Build, Listen, Thankful, Pray, […]
How to Stand Out!
