No two businesses — even very similar businesses within the same industry — are cut out to produce the same mix of content. Where one company may choose to create friendly instructional videos, others may opt for live webinars where attendees can ask questions in real time. Even others may decide to create buzz around an original hashtag, or a crowd-sourced campaign inviting fans to submit video content they create themselves.
The successful content mix is flexible enough to adjust to fluctuations in their audience’s interest and their conversations (which can change surprisingly fast). It’s also organized enough that evergreen content reflects a company’s core offer, it’s services, and its culture and values. Content you can reuse month after month is gold!
Creating this type of content may feels overwhelming to a new company, a solo-preneur, or Baby Boomer entrepreneur just reinventing a new brand. The key is to pick and choose the content that is easiest for you to produce, and enhances the strengths you and your team already practice. When you selectively choose a few ultra-engaging ways to communicate with people online, the task can be rewarding and fun. Sometimes, all you need is a little organizational and creative help to get moving.
That’s where we can help. Our agency has experience creating “performance” or “live” content:
- Webinars, and the pre-webinar campaign strategy that must precede it.
- Scripts for video series sharing your expert point of view.
- Short landing page and thank you videos scripts
- Podcast and audio/tele-seminar outlines.
As people increase their video watching online (we’re up to 1.25 hours every day!) companies will stay relevant by offering video to their customers. We’d love to help you come up with something new and unique. Our creative team can brainstorm effective ways to make it happen. It’s what we do.