- Ugh, I have to get a blog post up. What a pain.
- I don’t have time to blog! I’m too busy.
- I’m serving customers and dealing with clients all day long. I’m too tired to do it.
- Marketing, blogging, and working on my website are just not my thing.
- I’m not tech-y.
Those are all great excuses. I’ve used them myself. But marketing your business pays off, and keeping up a blog is a wonderful way to “be helpful” to your customers while you’re actually doing other things.
Seize the Day!
Today I am going on a field trip with my 5th grade son’s class, and I want to share with you my thought process about it. Maybe, just maybe, you will find some inspiration for sitting down and putting words to your idea, and getting that blog post up on your blog.
This is the end of an era for me. As my baby goes through his last year of elementary school, part of me is thrilled that I’ll never have to prepare for another child’s Valentines Day party or participate in another school carnival. If I never see another cheap plastic toy, or squirt green icing from a tube onto a child’s Christmas tree cookie, or host one more beanbag toss game; I’ll die a happy mom.
Real nurturing and sentimental, I know. But after a combined 12 years of little kid stuff, I won’t miss this. Goodbye to grade school!
So here’s what’s weird. When I saw this last opportunity to go with Henry on his field trip, something kicked in and said, “Well, just one more time, for old time’s sake.” The school bus experience, sitting under an oak tree with a hundred kids eating a bagged lunch, the dutiful march through the Texas history museum. Being part of my youngest’s school day one last time, marks the end of the little kid part of my motherhood.
At least I’m looking at it that way. So I’m heading this morning out on my last field trip as a mom and chaperone.
What does this have to do with blogging and creating web content?
It’s a “just do it” kind of day. The thought occurred to me, so I’m acting on it. I’m tying up my laces and going with the moment.
In that spirit, do you ever have flashes of ideas and thoughts about things you could write in your blog or put on your website, that never seem to make it there? Say you’re having a conversation with a customer and you recognize the subject would make a great blog post. Or you are driving to a meeting and you hear something on the radio and think about how it affects your clients?
Here’s a little challenge to jot it down, record it somewhere and just do it. A blog post doesn’t have to be 1800 words and supported with multiple examples to be good. It just has to quickly get to a point about something and it should be helpful or entertaining ins some way to your readers.
Take a half hour and just get it out there. If you’re crunched for time, don’t worry to much about pictures and keywords (yes, I really did just say that) and get it out there. Or hire a VA to help you with that stuff. But…just get it down.
Start small and before you know it you’ll have a routine going. You’ll think of all kinds of things to say and your blog will begin to accumulate posts and “presence.”
The sooner you start to act on these impulses, the easier it will become. You might even start to enjoy it, once you make a decision.
That’s it, I’m off to school!