I don’t know about you, but I love discovering that I have new sign ups to my email list. ONE: it means an opportunity to connect with new people and serve them through my business, and TWO: it means I’m doing something right with my own email marketing…tips I can pass on to you.
Want more email sign ups? Want to grow your list big time? Think about the old real estate mantra: ”Location, location, location.”
Location is one of the most overlooked elements of an opt in form.When you think of a web form — the opt in box that asks for a subscriber’s email address and other information — you naturally visualize it on the upper right side of a webpage or blog, don’t you? You may even be surprised when an opt in form isn’t hanging out in the upper right corner, above the fold — that part of the web page you see without scrolling down. You come to expect it.
Why so popular? Because it works. The eye naturally goes to that spot, and with the help of some eye-catching graphics, you can create a web form that gets attention and new email sign ups to your list.
But besides that prime real estate, now you have so many new spots that are just as compelling. Preferences and browsing habits of people on the internet vary widely now, thanks to mobile devices and social sites. You can easily place your opt in form in multiple places where your particular customers are hanging out and find new subscribers in some uncommon locations.
If you’re only using one or two email sign up locations, then you are seriously missing some great opportunities to build your list of engaged and interested people.
It starts with a good opt in offer. Once you have a content-filled freebie that draws your ideal customer, it’s time to get creative placing it where they’re going to see it. As you read through the possibilities, take note: It’s okay if your customer sees it more than once. In fact, you want them to see it more than a couple of times, just in case they didn’t take you up on it the first time. After a few mindful impressions, they’ll start to wonder what they are missing…and pay more attention.
Email sign up forms around the web:
- Begin with a separate landing page — a must-have to describe the offer in a brief and compelling way. Create a stand-alone squeeze page dedicated to your offer and invite your customer to opt in. Then you can easily make a short link with Buffer, Hootesuite, or bit.ly, and pair it with some short, sweet copy that tells your customer why they need it. Then…
- Post the link on Twitter with a tantalizing tidbit pulled directly from the freebie. You might tweet something like, “17places to put your email web forms…Tip #3 added over 200 new subscribers in just one week! [link]“
- Post an eye-catching picture to your Facebook fan page and place the link in the description section. Use hashtags with your keywords in your description and keep it pinned to the top of your wall for awhile. (Mari smith recently covered this in her awesome webinar on Facebook marketing techniques, by the way.)
- Leave helpful and relevant comments on blogs and websites that get a lot of traffic from “your kind of people,” and include your link there. Do this only if the free report is genuinely useful to that blog’s readers and actually adds something of value to the post subject. I get comment spam all the time that has nothing to do with my posts. Yuck. As a blog-keeper, dealing with those is a necessary waste of time, so don’t do it to another blogger, especially one whose readers you are trying to impress in some way. Any blogger whose blog you’d want to receive traffic from is monitoring comments for spam, so make sure you add something thoughtful to the conversation or you’ll just be another spammer earning a bad reputation.
- Create an iframe app on Facebook for email capture directly from your Facebook fan page.
- Twitter is now offering businesses the opportunity to place an opt-in directly within a tweet. As of this writing, these “lead generation cards” are a paid feature, and one that is not currently available to small businesses and individuals. But keep your eyes open for Twitter to unroll it to us, soon.
- Until then, paste a link to your sign up page in your Twitter profile and let your followers know what to expect if they sign up to your list.
Email sign up forms on your website:
Let’s go back to your website or blog for a moment, shall we? The upper right corner of the homepage and a separate squeeze page are not the only places to attract your customer’s attention. Where else can you pique your reader’s interest and get them to join your list?
- Make sure you link to your squeeze page directly within some of your blog posts where it makes sense within the context of a post. This tactic not only keeps a visitor on your site longer, but it strengthens your content by showing that you have a unified message.
- You can place your opt in below the fold, too. Consider the end of a blog post…you could write, “Like this post? Receive new posts about (your subject) in your inbox…or an e-newsletter with original content just for subscribers of (your website).
- A great option for blogs and websites is the pop-over web form. This type of web form appears on any page of your site that you want; you can even darken your site behind the box for emphasis. Program it to appear within a few seconds of the page opening, so that your reader must respond before continuing with the content on your site. By the way, since adopting a pop-over my website, my subscription rate at MyTeamConnects has increased dramatically.
Email sign up forms from your shopping cart:
- Shopping carts are another way to capture email addresses. If you have a product you ship, the natural place to ask for an email is directly below the customer’s name and before the address field. Even if it is technically unnecessary to the order process, if you ask for the email address directly after the name field, your request doesn’t look weird or sales-y. Let your customer know that you’ll be sending future emails, of course.
- Create a page for email capture after a customer abandons a shopping cart, too. Use a hook to show them where to get more information on the product or even special discounts for email subscribers.
- After a successful transaction, your customer is likely to have good feelings about doing business with you, and highly open to a special promotion or upcoming event. On the confirmation page of the order, asking them to sign up to a different list (within your list) may seem like pushing it a bit, but it’s okay. The more information you have about your customer’s interests — in this case, products or services related to the one they just bought — the better. You’re able to serve them better by sending relevant and highly targeted materials, which increases engagement to your brand. If you start segmenting your list in this way, ensure that your customer is not receiving duplicate emails from you.
- May I suggest an email sign up link at the bottom of your personal business email correspondence. You are already engaged in a conversation. Asking them to join your list is simply an extension of that conversation.
- For people who do business in person, a business card with a special link or invitation is a great way to invite people to opt in to your list after meeting you. Easy-to-type phrases, or QR codes (although QR codes can be iffy, depending on your audience’s tech savviness) may entice someone who just met you to opt in as they enter your information into their address book.
- You can also ask them verbally to join your list. I do this every time I meet and exchange my card with someone, telling them a little about my email newsletter when I inquire. Almost everyone says yes, after which I send them a personal note with a link to confirm their opt in. Many of my long-term clients have been people I’ve met in person, proving that personal connections are the strongest.
I hope you consider plopping a webform into a few of these not-so-common locations. If location is the key in real estate, then the Internet’s real estate is wide open for you to grow your list just by putting a catchy email sign up form in front of the right eyeballs. Have fun and tell me how they work for you, won’t you?